- Location
- Simi Valley, CA
I hear this on rare occasions but it is a fallacy to make this extrapolation. In residential service there is a substantial loss in leaving a call with only the service charge. The two ECs I know with big businesses NEED to spend $300k+ per year in marketing to keep their guys busy. There goes $1,000.00 per day. The better business model is to sell services and stay on each job for at least a couple hours.
Well from the customer side, I don't care what it costs him to stay in business, I have expenses too. I'm just saying, fool me once......